Arts through it All: Communicating the Value of the Arts

By leveraging powerful, simple, and consistent messaging, Arts through It All provides the tools and language for cultural organizations to effectively communicate to their patrons the importance of the arts and how to support arts and culture during this challenging time. This webinar, led by Launch and Resnicow + Associates (R+A), will walk you through how to incorporate and leverage this campaign into your communications strategies right now.

The current COVID-19 crisis is having a severe impact on arts and cultural organizations and artists throughout the Colorado. There is a need for clear messaging around how Coloradans who care about arts and culture can support the sector.  A coalition of organizations, including Bonfils-Stanton Foundation, CBCA, SCFD, Colorado Creative Industries, Denver Arts & Venues, and an array of local arts agencies and cultural districts, collaborated on a messaging campaign to help sustain the arts through these challenging times — Arts through it All.

Launch, a Denver-based marketing and branding agency that works with several cultural organizations, graciously donated their time and design skills to create the Arts through it All campaign. They also built a comprehensive brand toolkit and set of assets for cultural organizations to download and use.

R+A developed an accompanying set of Communications Guidelines to help cultural organizations leverage the Arts through it All campaign in their messaging, social media, fundraising and overall communications strategies.  R+A is a leading international communications and consulting agency for arts and cultural organizations.


  • Martha Peck, Launch
  • Suzette McKinnon, Launch
  • Ilana Simon Rubin, Resnicow + Associates
  • Delaney Smith, Resnicow + Associates