RiNo Made Salons: Online Presence For Your Creative Business: The Basics
At any given time, 84% of Americans are shopping for something, and 97% of consumers use the web to search for local businesses (Google, 2019). If the vast majority of consumers are online, your business should be too.
This workshop will help you understand how to create a digital presence that reaches your customers and prospects when and where they want to find you online. You will learn tips, tricks, and tools to help create and promote your online presence, with a focus on the following four elements:
- Your Business Website
- Search Engine Optimization (SEO)
- Social Media Platforms
- Paid Advertising (SEM, Display, Social)
About the Presenter, Erika Holley
Erika Holley, a Colorado resident for almost 20 years, brings professional experience in Marketing, Commercial Printing, Photography, and Web Development. She is among the top 4% of consultants nationwide at Vivial, an award-winning digital marketing services company. Erika consults with business owners and marketing teams to help create and implement customized marketing solutions to help businesses achieve their goals.
Passionate, thorough, and always happy to help, Erika is a great resource for marketing knowledge and loves to connect people and businesses. You are welcome to connect with Erika on LinkedIn at https://www.linkedin.com/in/erikaholley/ or firstname.lastname@example.org