Advancing Creatives: How to Price Your Artwork

How do you place a financial value on your creative expression? Figuring out how to price your artwork may be one of the toughest challenges that artists deal with on an ongoing basis. This equation is even more complicated if you are an artist that creates editions, a series, temporary works, or commissions.  This panel conversation will explore the topic of art pricing from a variety of perspectives and situations to help both emerging and established artists tackle this important topic.



This event is produced in partnership between CBCA, Art Students League of Denver, Clyfford Still Museum and RedLine Contemporary Art Center.  CBCA’s participation supported by Ent Credit Union and Kenneth King Foundation. 

Artificial Intelligence closed captioning is available for all of our live virtual programs via Zoom. American Sign Language interpretation is available upon request with two weeks advance notice subject to the availability of interpreters. We will make every effort to accommodate requests outside of that time frame. For these or other accommodation requests, email Sonia Rae at

Samantha Johnston

Executive Director and Curator, Colorado Photographic Arts Center (CPAC)

Samantha has been the Executive Director and Curator at the Colorado Photographic Arts Center since 2015. She holds a certificate in Arts Development and Program Management from the University of Denver, an MFA from Lesley University College of Art & Design, and a BFA from Alfred University. Prior to joining CPAC, she taught photography and visual arts for 12 years at high schools in Boston and Denver.

She has curated exhibitions with contemporary artists such as Jess T. Dugan, Daniel Coburn, Barbara Ciurej & Lindsay Lochman, and Zora Murff. Samantha has served as a reviewer at Houston FotoFest, Review Santa Fe, PhotoPlus New York, Medium, Month of Photography (MoP), and Filter. She has juried several exhibitions including Critical Mass and The Fence.

Doug Kacena

Artist, Curator, and Owner, K Contemporary

In his decades-spanning career, Doug Kacena has excelled as a celebrated abstract artist whose work has been the subject of a PBS Special, a textile designer of handmade Tibetan and Nepalese rugs, the highly-regarded gallery owner of K Contemporary, a studio owner, an art therapist, a provocative curator, a podcast host, a collector and a passionate advocate for other artists. He has also designed two official patches for NASA and SpaceX for launches to the International Space Station (ISS). Doug is a member of the Denver Art Dealers Association (DADA), a Board Member of RedLine and is on the Contemporary Collections Committee of the Denver Art Museum.

Much like the art he creates, his other endeavors in the art world aim to deconstruct ideas in order to stir up dialogue. Pop-up contemporary art exhibitions staged inside a historic Governor’s Mansion, mobile billboard trucks adorned with fine art driving around the city in a pandemic, a nude internationally renowned performance artist digitally projected onto buildings throughout the city including the centrally-located D&F clock tower in downtown Denver and the iconic City and County building — these are the milieu Doug fosters in order to provoke conversation, and in turn, a deeper understanding of the art.

His curatorial approach is to disrupt and confront, offering viewers a new way to experience art and encouraging artists to think beyond the gallery. For those artists, Doug is a visionary champion, ready to make things happen that even the creators had not considered possible. His tireless promotion of the artists he represents leads to millions of dollars in sales, ceaseless media coverage, and numerous awards and recognitions.

Whether Doug is fulfilling the role of curator or gallerist, of artist or advocate, he does so with the intention of forming connections where they did not previously exist.

Kacena has been featured in dozens of publications including Fine Art Connoisseur, Art Ltd, Southwest Art Magazine, 5280 Magazine, 303 Magazine, The Denver Post, Westword, 1/1 Magazine, Art and Antiques, and American Art Collector.

Chris Roth

Founder and Principal, CR Projects

With over ten years of experience in the fine arts, Chris has built up a diverse skill set that is almost as eclectic as he is. As a former art director and curator he has developed art programs for hospitality, multifamily, corporate, healthcare, mixed use, municipal, and residential clients across the country.

He began his professional career by supporting nonprofit arts organizations through cultivation and stewardship of patrons of the arts. Chris currently sits on the Board of Directors at RedLine Contemporary Arts Center and is a supporter of a number of local, arts nonprofits.

Chris is a Denver resident, a Connecticut native, and an avid New York sports fan. He enjoys spending time outdoors with his wife, his three kids, and his Labrador retriever. Chris is passionate about food, wine, and craft beer and loves to cook and enjoy a meal while listening to albums with family and friends.

Thank You to Our Partners